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Notes on getting seen on Google.

Plain advice for New Zealand businesses on asking for reviews, replying to them, and staying on the right side of Google's rules.

  1. How to reply to a bad Google review, with examples you can copy

    A calm, short reply can do more for you than the bad review does against you. Here's a simple structure and four worked examples you can adapt.

    Replying to reviews6 minute read

  2. Review gating: why asking only happy customers breaks Google's rules

    Sending happy customers to Google and unhappy ones somewhere else is called review gating. Google's policy doesn't allow it. Here's what to do instead.

    Google's rules5 minute read

  3. How to get more Google reviews without breaking Google's rules

    Ask every customer, ask soon, and make it one tap. Here's how to do that well, with example texts you can copy, and the two things Google won't let you do.

    Getting reviews6 minute read

Get seen.

Connect your invoicing and the next paid invoice asks for a review on its own.

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